Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/23671
Title: Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown
Authors: Khuan, Wong Sook
Lin, Pouline Koh Chai
Keywords: Covid-19 lockdown, Food choices, Food labels, Food purchases, Malaysia
Issue Date: 2021
Publisher: Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
Citation: Khuan, Wong Sook, Lin, Pouline Koh Chai (2021) Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown; Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.402
Abstract: The lockdown measures in Malaysia continue to put restrictions on daily activities including dining out for Malaysians. This has caused major changes to the way Malaysians live, especially the majority of them are required to prepare meals at home thus food purchasing activity is inescapable. The aim of this study was to assess the use of food labels on making food purchases among Malaysians during Covid-19 lockdown. A crosssectional study was conducted through an online questionnaire using a convenience sample of 374 residents living in Malaysia. During the lockdown, 45% reported that they always read the nutritional information on food labels when making food purchases, yet more than half of the respondents who sometimes (28%) or do not even refer to the labels at all (27%). Among the nutrition information listed on food labels, sugar is paid most attention to followed by fats and calories. Additionally, Malaysians show more concerns for date mark, statement of ingredients and the name of the product on the label. Study further revealed only 68% of the respondents’ trust that the food labels will assist them to avoid making poor food purchases. Despite that the findings outlined fewer Malaysians using food labels to make healthy food purchases amid lockdown, the country remains optimistic that the food labels can gain ground as a result of the pandemic lockdown.
URI: http://repository.kln.ac.lk/handle/123456789/23671
ISBN: 978-624-5507-15-3
Appears in Collections:ICAM-2021

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