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DC Field | Value | Language |
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dc.contributor.author | Simaes, Paulo F. | - |
dc.date.accessioned | 2021-11-01T04:08:46Z | - |
dc.date.available | 2021-11-01T04:08:46Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Simaes, Paulo F.(2021)Society in The Covid-19 Economy: New Paradigms in Companies and Marketing Strategies; Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.392 | en_US |
dc.identifier.isbn | 978-624-5507-15-3 | - |
dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/23662 | - |
dc.description.abstract | This text intends to analyze and critically reflect on the new paradigms that companies and marketing challenges in the face of a pandemic that has affected everyone. The central issues of the work relate materialism in an economy based on the free market and the way in which Covid-19 came to change standardized behaviors on a global scale. Thus, it is important to reflect on questions such as, if the new paradigms that came with Covid-19 create a crisis of values in companies? Is digital technology in companies' strategies unavoidable? Does Artificial Intelligence have an open door with the pandemic to accelerate the Big Data monopoly? Will Covid-19 force more complex and aggressive marketing strategies? Did covid-19 accelerate debt and individual-ism? Will the pandemic leave a bill for future generations, thus creating a paying generation? These are some questions, among others, that are intended to be answered here with a view to better understanding the new paradigms that Covid-19 gave rise to and the impact they can have on society and companies. | en_US |
dc.publisher | Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. | en_US |
dc.subject | Covid-19, Digital Marketing, Society | en_US |
dc.title | Society in The Covid-19 Economy: New Paradigms in Companies and Marketing Strategies | en_US |
Appears in Collections: | ICAM-2021 |
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