Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/23602
Title: Narrowly Exploring the Need and Approval of Cloud Kitchen
Authors: Lavanya, B Latha
Alwis, A Chamaru De
Keywords: Cloud Kitchen, Marketing Strategies, Online Delivery, Pandemic Situation
Issue Date: 2021
Publisher: Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
Citation: Lavanya, B Latha, Alwis, A Chamaru De (2021) Narrowly Exploring the Need and Approval of Cloud Kitchen;Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.329
Abstract: A cloud kitchen can be understood as a 'delivery-only restaurant' that does not have a physical space for dine-in. It depends entirely on the online platform where one can place an order online or a mobile app. Due to the global pandemic, restaurants are closed, making take-away meal options a popular choice in India. The Cloud kitchen concept is booming at the highest CAGR among the other segment in the restaurant industry. Cloud kitchens started becoming popular in the early 2010s in response to increased demand for highquality meal delivery and rising rents in city-centre locations. The study's objectives were to explore the antecedents of the sustainable cloud kitchen, verify the association among the factors of cloud kitchen, measure the factors of cloud kitchen, and determine the determinants of cloud kitchen. The independent variables taken for the study were online delivery, marketing strategies and demand in a pandemic situation. The data analysis was done using SPSS. There is a positive correlation between all the selected independent variables ghost kitchen, cloud kitchen, online delivery aggregator, demand, and marketing strategy. There exists a significant degree of association between cloud kitchen mean, and online delivery aggregator mean. There is no significant difference among the independent variables of ghost kitchen, cloud kitchen and demand in a pandemic situation
URI: http://repository.kln.ac.lk/handle/123456789/23602
ISBN: 978-624-5507-15-3
Appears in Collections:ICAM-2021

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