Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/22071
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dc.contributor.authorAmanadi, M.D.P.-
dc.contributor.authorGunasekare, U.L.T.P.-
dc.date.accessioned2021-02-19T10:23:56Z-
dc.date.available2021-02-19T10:23:56Z-
dc.date.issued2020-
dc.identifier.citationAmanadi, M.D.P., Gunasekare, U.L.T.P. (2020). The Impact of Mobile Banking on Customer Satisfaction: Evidence from Licensed Commercial Banks in Sri Lanka. In : 6th International Conference for Accounting Researchers and Educators, 2020. Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, p.72.en_US
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/22071-
dc.description.abstractMobile phones have created a platform to expand commercial transactions in a very easy manner and have created a wide array of business opportunities through the expansion of wireless communication. Hence, it is clear that mobile banking would be an attractive way of providing banking services and also it could contribute to the development of a country through the promotion of better financial services. Therefore, this research focuses primarily on identifying the impact of mobile banking services on customer satisfaction in Commercial banks in Sri Lanka. This study used mainly primary data collected through a survey questionnaire. 200 customers who are registered as mobile users and actively using mobile bankng service were selected as the sample for this study. The implications can be useful for designing marketing promotional campains of mobile banking services of commercial banks. Further, the bank manager would be able to identify the strengths and weaknesses of existing mobile banking services from the perspective of customers.en_US
dc.publisherDepartment of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniyaen_US
dc.subjectMobile Banking, Customer satisfaction, Commercial banks, mobile customersen_US
dc.titleThe Impact of Mobile Banking on Customer Satisfaction: Evidence from Licensed Commercial Banks in Sri Lankaen_US
Appears in Collections:6th ICARE 2020



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