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Issue Date
Title
Author(s)
2016
Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies
Fernando, K.S.D.
;
Fernando, P.M.P.
2011
Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
Fernando, P.M.P.
2011
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
2016
Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
Fernando, P.M.P.
;
Fernando, K.S.D.
2017-10-28
Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
2019
Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Kashif, M.
;
Fernando, P.M.P.
;
Wijenayake, S.I.
2018
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
2015
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
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Author
3
Kashif, M.
2
Fernando, K.S.D.
1
Altaf, U.
1
Jayawickramarathne, S.G.W.K.
1
Samad, S.
1
Silva, A.R.N.
1
Thurasamy, R.
1
Walsh, J.
1
Wijenayake, S.I.
Subject
2
Pakistan
1
Advertising
1
Asia
1
Attitudes
1
Brand credibility
1
Brand Loyalty
1
Brand Personality
1
Branding
1
Business ethics and sustainability
1
Charity brands
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2011
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2019