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Issue Date
Title
Author(s)
2020
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
2020
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
2020
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
2020
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
2020
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
2020
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
2020
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
Discover
Author
2
Jinadasa, M.
2
Nanayakkara, N.W.O.K.D.S.P.
2
Perera, R.P.
2
Weerakoon, R.
1
Dissabandara, D.R.
1
Herath, H.M.B.I.
1
Medis, A. P.
1
Rajaratnam, R.A.
1
Velananda, Y. L.
Subject
1
Advertising, Band Personality, Ce...
1
Brand Identity, Brand Image, Bran...
1
Brand Love, Fast Food Chains, SEM...
1
Brand Personality;Celebrity Endor...
1
Covid-19 Outbreak, Global Economy...
1
Creative Advertising, Brand Perso...
1
Critical Success Factors, M-learn...
Date issued
7
2020
Has File(s)
7
true