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Issue Date
Title
Author(s)
2018
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
2018
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
2018
Brand Activation: A Review on Conceptual and Practice Perspectives
Dissanayake, R.
;
Gunawardane, N.
2018
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
2018
The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles
Karunanayake, T.
;
Samarasinghe, D.
2018
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
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Author
2
Dissanayake, D.M.R.
2
Gunawardane, N.
1
Chamikara, D.M.
1
Dissanayake, R.
1
Fernando, P.M.P.
1
Jayampathi, J.A.S.
1
Karunanayake, T.
1
Kashif, M.
1
Munasinghe, A.
1
Samad, S.
.
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Subject
1
Alternative fuel vehicles
1
Asian market
1
brand activation
1
Brand Citizenship Behavior
1
Brand credibility
1
Brand Trust, Brand Evangelism, Ca...
1
Charity brands
1
consumer behavior
1
Customer-based brand equity (CBBE)
1
Entertainment Events
.
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