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Issue Date
Title
Author(s)
2017
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
2017
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
2017-10-28
Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
2017
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
2017
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
2017
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
2017
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
2017
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
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Author
5
Dissanayake, D.M.R.
1
Altaf, U.
1
Dharmadasa, S.A.
1
Dissanayaka, R.
1
Fernando, P.M.P.
1
Gunawardane, N.
1
Ismail, N.
1
Jinadasa, M.
1
Kashif, M.
1
Koththagoda, K.C.
.
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Subject
2
Sri Lanka
1
Absorption–Addiction Model
1
Attractiveness
1
attractiveness
1
Brand Differentiation
1
Brand-Related Behaviors
1
Business ethics and sustainability
1
celebrity endorsement
1
Celebrity Worship Motives
1
Competitive Strategies
.
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