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Results 1-10 of 16 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2010Service Failures and Customer Switching Behavior of Mobile Communication ServicesDissanayake, D.M.R.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2016Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept PaperGunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.

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