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Issue Date
Title
Author(s)
2018
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
2018
Brand Activation: A Review on Conceptual and Practice Perspectives
Dissanayake, R.
;
Gunawardane, N.
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Author
1
Chamikara, D.M.
1
Dissanayake, R.
Subject
1
Asian market
1
brand activation
1
consumer behavior
1
Entertainment Events
1
event marketing
1
experiential marketing
1
Face book
1
Intention to participate
1
Social Influence
Has File(s)
2
true