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Issue Date	Title	Author(s)
2019	Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector	Kumara, D.W.; Dissanayake, D.M.R.
2017-10-28	Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.	Kashif, M.; Fernando, P.M.P.; Altaf, U.; Walsh, J.
2018	Brand Activation: A Review on Conceptual and Practice Perspectives	Dissanayake, R.; Gunawardane, N.
2018	Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka	Dissanayake, D.M.R.; Jayampathi, J.A.S.
2018	The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles	Karunanayake, T.; Samarasinghe, D.
2019	Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence	Kashif, M.; Fernando, P.M.P.; Wijenayake, S.I.
2018	Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility	Kashif, M.; Fernando, P.M.P.; Samad, S.; Thurasamy, R.
2019	The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model	Thilina, Dk.; Gunawardane, N.
2019	The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka	Karunanayake, T.; Madubashini, C.
2019	The Influence of User Generated Content on Purc hase Intention of Automobiles in Sri Lanka	Karunanayake, T.; Madubashini, C