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Results 21-27 of 27 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2023
Frugal Innovation and Core Characteristics: A Systematic Literature Review
Velananda, Y.L.
;
Dissanayake, D.M.R.
;
Wickramasinghe, C. N.
2015
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
2015
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
2017
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
2017
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
2017
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
2015
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
Discover
Author
3
Munasinghe, A.
3
Wanninayake, W.M.C.B.
2
Jinadasa, M.
2
Nanayakkara, N.W.O.K.D.S.P.
2
Perera, R.P.
2
Weerakoon, R.
1
Amarasuriya, T.
1
Dissabandara, D.R.
1
Gunawardane, N.
1
Herath, H.M.B.I.
.
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Subject
4
Sri Lanka
2
Brand Equity
1
Absorption–Addiction Model
1
Advertising, Band Personality, Ce...
1
Attractiveness
1
Brand Association
1
Brand Awareness
1
Brand Benefits and Customer Buyin...
1
Brand Citizenship Behavior
1
Brand Citizenship Behavior, Emplo...
.
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Date issued
8
2020 - 2023
16
2010 - 2019
3
2006 - 2009
Has File(s)
19
true
8
false
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