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Results 11-20 of 27 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2016Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept PaperGunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.

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