A study of analysing strategic changers and organisation environment in adidas inc organization

Abstract

Adidas company background was analysed and studies thoroughly to understand Adidas’ strategic changers and change management. The Adidas Company has evaluated by using method of SWOT and PEST for understanding company strengths, opportunities, weaknesses and threats, for providing critical explanation of their strategic management and its effectiveness of new strategic aims. This report was shown back ground of the company, the next part will be analysed internal and external environment of the company for understanding effectiveness of achieved their goals. Finally that will be found out the finding and providing management recommendation for improving their management systems and strategic changes in effective way.