CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.

Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/17630

Title:	CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.
Authors:	Choudhary, P. Gangotia, A.
Keywords:	Marketing, Decision Decision Making Style Consumer
Issue Date:	2017
Publisher:	Department of Marketing Management, University of Kelaniya,Sri Lanka
Citation:	Choudhary, P. and Gangotia, A.(2017). CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.International Conference on Advanced Marketing 2017. Department of Marketing Management, University of Kelaniya, Sri Lanka.p 80.
Abstract:	The consumer behaviour is one of the highly researched areas in marketing and still it’s one of the most important and needed area to be researched. Keeping in mind the difference in individual choices and decisions, the present study will review the previous literature and identify the decision making styles highlighted in the related studies. This paper will bring together the review 25 empirical articles and highlight the decision making style found in their respective area of studies. The result of this study will provide significant contribution to the literature discussing decision making style in more detail.
URI:	http://repository.kln.ac.lk/handle/123456789/17630
Appears in Collections:	ICAM-2017

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