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Issue Date
Title
Author(s)
2017
IMPACT OF COUNTRY OF ORIGIN IMAGE ON BRAND PERSONALITY: MEDIATING ROLE OF BRAND EXPERIENCE (EVIDENCE FROM PAKISTAN AUTOMOBILE SECTOR).
Hashmi, M.S.
;
Rehman, M.A.
2017
IMPACT OF STORE CONVENIENCE AND STORE PERSONALITY ON CONSUMER-BASED RETAILER EQUITY
Hashmi, M.S.
;
Rehman, M.A.
;
Ghazi, T.
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Author
2
Rehman, M.A.
1
Ghazi, T.
Subject
1
Brand Experience
1
Brand Personality
1
CBRE
1
Country of Origin Image (COO Image)
1
store convenience
1
Store personality
Has File(s)
2
true