Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 91
Issue Date | Title | Author(s) |
2017 | Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka. | Basnayaka, B.M.M.G.T.R.; Gayathree, D.A.G.P.K. |
2017 | Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka. | Sudharshana, N.A.; Gayathree, D.A.G.P.K. |
2017 | Factors Affecting the Attitude towards Facebook Advertisements – With Special Reference to Colombo City Customers. | Sandaruwan, P.M.D.; Gayathree, D.A.G.P.K. |
2017 | Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka | Perera, H.M.H.N.; Gayathree, D.A.G.P.K. |
2017 | The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri Lanka | Perera, G.D.D.; Gayathree, D.A.G.P.K. |
2017 | The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka). | Kuruppuarachchi, E.N.; Gayathree, D.A.G.P.K. |
2017 | Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages Market | Dhananjaya, M.T.D.; Gayathree, D.A.G.P.K. |
2017 | Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka | Abeysinghe, M.G.H.M.; Gayathree, D.A.G.P.K. |
2017 | Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka. | Gallage, P.M.; Gayathree, D.A.G.P.K. |
2017 | Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka | Guruge, M.S.P.; Wijenayake, S.I. |
2017 | Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri Lanka | Bamunusinghe, K.B.H.M.; Wijenayake, S.I. |
2017 | The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri Lanka | Wijesinghe, J.S.T.; Wijenayake, S.I. |
2017 | The Factors Influencing on Internet Banking Adoption in Sri Lanka | Mangalee, J.D.C.; Wijenayake, S.I. |
2017 | Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industry | Jayasiri, G.D.D.M.; Wijenayake, S.I. |
2017 | The Impact of Non-Financial Factors on Brand Loyalty with Reference to Leasing Industry in Sri Lanka. | Herath, H.M.K.N.; Wijenayaka, S.I. |
2017 | Relationship between Customer Satisfaction and Service Quality in Banking Industry in Sri Lanka. | Fernando, P.R.S.; Wijenayake, S.I. |
2017 | The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka | de Silva, A.K.S.; Wijenayake, S.I. |
2017 | The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka | Dias, K.M.G.M.H.; Bandara, B.S.S.U. |
2017 | An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder. | Weerakkody, S.A.A.; Bandara, B.S.S.U. |
2017 | The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka. | Rohan, G.R.; Bandara, B.S.S.U. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 91