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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 91
Issue DateTitleAuthor(s)
2017Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka.Basnayaka, B.M.M.G.T.R.; Gayathree, D.A.G.P.K.
2017Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.Sudharshana, N.A.; Gayathree, D.A.G.P.K.
2017Factors Affecting the Attitude towards Facebook Advertisements – With Special Reference to Colombo City Customers.Sandaruwan, P.M.D.; Gayathree, D.A.G.P.K.
2017Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri LankaPerera, H.M.H.N.; Gayathree, D.A.G.P.K.
2017The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri LankaPerera, G.D.D.; Gayathree, D.A.G.P.K.
2017The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).Kuruppuarachchi, E.N.; Gayathree, D.A.G.P.K.
2017Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages MarketDhananjaya, M.T.D.; Gayathree, D.A.G.P.K.
2017Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri LankaAbeysinghe, M.G.H.M.; Gayathree, D.A.G.P.K.
2017Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka.Gallage, P.M.; Gayathree, D.A.G.P.K.
2017Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri LankaGuruge, M.S.P.; Wijenayake, S.I.
2017Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri LankaBamunusinghe, K.B.H.M.; Wijenayake, S.I.
2017The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri LankaWijesinghe, J.S.T.; Wijenayake, S.I.
2017The Factors Influencing on Internet Banking Adoption in Sri LankaMangalee, J.D.C.; Wijenayake, S.I.
2017Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food IndustryJayasiri, G.D.D.M.; Wijenayake, S.I.
2017The Impact of Non-Financial Factors on Brand Loyalty with Reference to Leasing Industry in Sri Lanka.Herath, H.M.K.N.; Wijenayaka, S.I.
2017Relationship between Customer Satisfaction and Service Quality in Banking Industry in Sri Lanka.Fernando, P.R.S.; Wijenayake, S.I.
2017The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lankade Silva, A.K.S.; Wijenayake, S.I.
2017The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri LankaDias, K.M.G.M.H.; Bandara, B.S.S.U.
2017An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.Weerakkody, S.A.A.; Bandara, B.S.S.U.
2017The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka.Rohan, G.R.; Bandara, B.S.S.U.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 91