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Results 1-10 of 72 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2016The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.Pathmila, P.A.M.; Weerasiri, R.A.S.
2016The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.Chathuranaga, A.A.D.K.; Bandara, B.S.S.U.
2016Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.Kariyawasam, K.I.S.S.; Kumara, D.W.
2016Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.Amakara, M.H.R.; Kumara, D.W.
2016Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri LankaFernando, K.G.N.; Gunawardana, H.M.R.S.S.
2016The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.Jayathunga, D. D.T.N.; Kumara, D.W.
2016Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.Costa, M.P.C.; Bandara, B.S.S.U.
2016Authentic Sri Lankan Experience: Insights from Boutique Hotel CustomersKumbukage, E.U.P.; Gunawardana, H.M.R.S.S.
2016Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo DistrictWijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S.
2016The Impact of Celebrity Endorsement on Consumer Purchasing Intention .Senarathne, B.G.S.; Bandara, B.S.S.U.

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