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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Issue Date
Title
Author(s)
2016
Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
Weerakoon, L.D.R.
;
Fernando, P.M.P.
2016
The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka
Fernando, S.R.C.
;
Wijesundara, C.B.
Discover
Author
1
Fernando, P.M.P.
1
Fernando, S.R.C.
1
Weerakoon, L.D.R.
1
Wijesundara, C.B.
Subject
1
Brand awareness
1
Emotional benefits
1
Functional benefits
1
Higher Education Industry
1
purchasing behaviour
1
Social Media
1
Social Media Communication
1
User Generated Content
Date issued
2
2016