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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Results 1-7 of 7 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
2016
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
2016
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).
Asees, F.A.
;
Ubayachandra, E.G.
2016
Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).
Perera, T.C.J.
;
Patabendige, S.S.J.
2016
The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).
Perera, P.K.D.P.
;
Herath, Renuka.
2016
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
2016
The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry.
Weerasinghe, C.S.
;
Herath, Renuka.
Discover
Author
2
Herath, Renuka.
2
Patabendige, S.S.J.
2
Wanninayake, W.M.C.B.
1
Asees, F.A.
1
Peramuna, N.D.
1
Perera, P.K.D.P.
1
Perera, T.C.J.
1
Sewwandi, W.A.T.
1
Swarnawimala, H.M.R.
1
Ubayachandra, E.G.
.
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Subject
2
Brand equity
2
Perceived Quality
1
Banking Industry
1
Brand Association
1
Brand awareness
1
Credibility
1
E-Service Quality,
1
Fashion apparel retail industry
1
Informativness
1
Irritation
.
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Date issued
7
2016