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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Results 51-60 of 72 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.
Rathnayaka, R.M .U.R.K.
;
Ubayachandra, E.G.
2016
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets
Jayasiri, N.A.
;
Ubayachandra, E.G.
2016
A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.
Fergus, Valarie. A.
;
Fernando, P.M.P.
2016
Effectiveness of Mentoring in the Career Progression of Protégés.
Ranatunga, R.W.M.C.B.
;
Fernando, P.M.P.
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
2016
Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).
Perera, T.C.J.
;
Patabendige, S.S.J.
2016
The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).
Perera, P.K.D.P.
;
Herath, Renuka.
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.
Wierathne, N.C.I.
;
Kumara, D.W.
2016
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.
Jayathilake, A.V.H.L.
;
Patabendige, S.S.J.
2016
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
Discover
Author
6
Jayarathne, W.A.
6
Kumara, D.W.
6
Perera, G.N.R.
6
Ubayachandra, E.G.
6
Wanninayake, W.M.C.B.
6
Weerasiri, R.A.S.
5
Fernando, P.M.P.
5
Herath, Renuka.
5
Wijesundara, C.B.
4
Gunawardana, H.M.R.S.S.
.
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Subject
15
Purchase Intention
7
Brand loyalty
5
Celebrity Endorsement
4
Brand awareness
4
Brand Image
4
Emotional Appeal
4
Perceived Quality
4
purchasing intention
4
Rational Appeal
4
Sri Lanka
.
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72
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