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Results 41-50 of 72 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2016The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.Marasingha, M.P.C.H.K.; Herath, Renuka.
2016Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.De Silva, S.M.N.S.J.; Wijenayake, S.I.
2016The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.Maduwegedara, N.K.; Gayathree, D.A.G.P.K.
2016Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)Ekanayake, I.; Wanninayake, W.M.C.B.
2016Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.Ganegala, G.W.N.K.; Ubayachandra, E.G.
2016Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).Asees, F.A.; Ubayachandra, E.G.
2016The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri LankaRashinda, Malshan.; Weerasiri, R.A.S.
2016The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.Gomes, G.H.D.; Ubayachandra, E.G.
2016Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates - MAS Design.Gooneratne, R.K.; Fernando, P.M.P.
2016Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).Gunasekara, P.U.; Fernando, P.M.P.

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