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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Issue Date
Title
Author(s)
2016
The Impact of Web Quality on Consumer’s Offline Patronage Decision (With Special Reference to Casual Dining Restaurant Industry in Colombo).
Anushika, B.M.G.L.
;
Wijesundara, C.B.
2016
The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka
Fernando, S.R.C.
;
Wijesundara, C.B.
2016
A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) .
Fernando, M. R. L.
;
Wijesundara, C.B.
2016
An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions).
Amzal, A.A.M.
;
Wijesundara, C.B.
2016
Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry
Chathurangee, Upeshika.K.L.
;
Wijesundara, C.B.
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Author
1
Amzal, A.A.M.
1
Anushika, B.M.G.L.
1
Chathurangee, Upeshika.K.L.
1
Fernando, M. R. L.
1
Fernando, S.R.C.
Subject
1
Brand image
1
Buying Intention
1
Casual Dining Industry
1
Coastal Communities
1
Complimentary Relationship
1
Consumer Attitude
1
Consumer Patronage
1
Corporate Image
1
Creativity
1
Credibility
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