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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Issue Date
Title
Author(s)
2016
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
2016
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
2016
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
2016
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
2016
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
2016
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
Discover
Author
1
Attanayake, N.I.
1
Madushani, J.
1
Madushanka, W.A.I.
1
Perera, K.R.T.
1
Senavirathna, W.S.M.S.
1
Wijegunarathne, K.V.D.J.K.B.
Subject
1
Millennial Consumers
1
Modern Trade
1
Perceived Quality
1
Purchasing intention
1
Retail fashion outlet
1
Sales promotion
1
Service industry.
1
Switching Behavior
1
Telecommunication industry
1
Visual Merchandising
.
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