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Results 1-6 of 6 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
Costa, M.P.C.
;
Bandara, B.S.S.U.
2016
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
2017
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka
Kavindya, M.D.A.
;
Weerasiri, R.A.S.
2016
The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.
Amarasighe, N.M.
;
Weerasiri , R.A.S.
2016
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka
Rashinda, Malshan.
;
Weerasiri, R.A.S.
2016
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
Chandrasiri, N.A.S.S.
;
Gayathree, D.A.G.P.K.
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Author
2
Bandara, B.S.S.U.
2
Weerasiri, R.A.S.
1
Amarasighe, N.M.
1
Chandrasiri, N.A.S.S.
1
Costa, M.P.C.
1
Gayathree, D.A.G.P.K.
1
Kavindya, M.D.A.
1
Rashinda, Malshan.
1
Senarathne, B.G.S.
1
Weerasiri , R.A.S.
.
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Subject
2
Attractiveness
2
Expertise
2
Trustworthiness
1
Brand equity
1
Brand Image
1
Brand Personality
1
Celebrity activation and Celebrit...
1
Customer Buying Behavior
1
Men’s Wear Apparel
1
Product congruency
.
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Date issued
5
2016
1
2017
Has File(s)
6
true