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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
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Results 1-10 of 542 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.
Pathmila, P.A.M.
;
Weerasiri, R.A.S.
2016
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.
Chathuranaga, A.A.D.K.
;
Bandara, B.S.S.U.
2016
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.
Kariyawasam, K.I.S.S.
;
Kumara, D.W.
2016
Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.
Amakara, M.H.R.
;
Kumara, D.W.
2016
Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka
Fernando, K.G.N.
;
Gunawardana, H.M.R.S.S.
2016
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.
Jayathunga, D. D.T.N.
;
Kumara, D.W.
2016
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
Costa, M.P.C.
;
Bandara, B.S.S.U.
2016
Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers
Kumbukage, E.U.P.
;
Gunawardana, H.M.R.S.S.
2016
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District
Wijethunga, K.D.S.K.
;
Gunawardana, H.M.R.S.S.
2016
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
Discover
Author
34
Herath, H. M. R. P.
33
Dissanayake, D. M. R.
33
Wanninayake, W. M. C. B.
31
Thilina, D. K.
31
Wijenayake, S. I.
29
Bandara, B. S. S. U.
25
Weerasiri, R. A. S.
24
Gunawardane, Nisal
24
Medis, L. A. P.
17
Gayathree, D. A. G. P. K.
.
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Subject
24
Purchase Intention
14
Brand loyalty
8
Service Quality
7
Brand awareness
7
Brand Image
7
Brand Loyalty
7
Perceived Quality
6
Celebrity Endorsement
6
purchasing intention
6
Sri Lanka
.
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2021
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2022
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2017
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2016