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Results 1-10 of 31 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2022Impact of the Attitude towards Traffic Light Signposting Labels (TLL) and Health Consciousness on Customer Purchase Intention of Sugar Sweetened Beverages (SSB) in Sri LankaPrabodhani, W. S.; Wijenayake, S. I.
2022Impact of the Determinants of E-WOM Engagement on Consumer Purchase Intention of Clothing Retailers in Sri LankaDilshan, V. T.; Wijenayake, S. I.
2022The Impact of Online Visual Merchandising on Customer Purchasing Intention in Online Fashion Retail Industry of Sri Lanka Z Generation: Examining Moderating Impact of Customer InvolvementChathurangi, H. D. S. C.; Wijenayake, S. I.
2022Mobile Banking and Customer Satisfaction during COVID 19 in the Licensed Commercial Banks in Sri LankaWickramasinghe, W. N. S.; Wijenayake, S. I.
2024The Impact of Private Label Characteristics on Purchase Intention of Private Label FMCG Products in Sri Lankan Supermarkets: A Study of the Mediating Effect of Supermarket Brand LoyaltyNorman, N.; Wijenayake, S. I.
2024Impact of Social Media Influencers’ Attributes on Buying Intention in the Beauty Care Industry: Special Reference to Z Generation in Sri LankaFernando, W. D. N.; Wijenayake, S. I.
2024Impact of Experiential Marketing on Brand Loyalty with the Mediating Effect of Customer Satisfaction: Special Reference to The Hotel and Hospitality Industry in Sri LankaJeewantha, M. M.; Wijenayake, S. I.
2024The Impact of Customer Experience Management on Customer Loyalty in the Banking Industry in Sri LankaGunarathna, M. H. P. S.; Wijenayake, S. I.
2024Impact of Experiential Marketing on Customer Satisfaction: Special Reference to Restaurant Sector in Sri LankaSandaruwan, K. M. H. M.; Wijenayake, S. I.
2024Impact of Brand Image on Customer Retention with the Mediating Effect of Customer Satisfaction: Special Reference to Sri Lankan Telecommunication IndustryPrabodya, H. G. K.; Wijenayake, S. I.

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