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Results 1-10 of 25 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2022The Impact of Celebrity Endorsement on Purchase Intention: Examining the Mediating Effect of Customer Trust: with Special Reference to Fashion Retail Industry in Sri LankaJanith, H. N. Naveen; Weerasiri, R. A. S.
2022The Impact of Celebrity Endorsement on Consumer Buying Behavior: with Special Reference to Confectionery Industry in Sri LankaAmarasekara, D. C. A.; Weerasiri, R. A. S.
2022The Impact of Green Marketing Mix on Customer Purchase Intention in the Colombo and Gampaha District of Sri LankaAlawattegama, N. N. K.; Weerasiri, R. A. S.
2022The Impact of Online Relationship Marketing Strategies on Brand Loyalty During the COVID19 Pandemic with Special Reference to Life Insurance Industry in Sri LankaLiyange, L. S. M.; Weerasiri, R. A. S.
2022The Impact of Green Marketing Mix on Green Purchase Intention towards Green Cosmetic Products: with the Moderating Effect of the Environment KnowledgeLakshani, T. A. H. C.; Weerasiri, R. A. S.
2024Effect of Social Media Micro Influencer Marketing Activities on Consumers’ Purchase Intention: Evidence from Smart Phone Industry in Sri LankaTharaka, K. R.; Weerasiri, R. A. S.
2024Factors Influencing on Consumer Purchase Intention Towards Local Organic Food Products with Special Reference to Western Province, Sri LankaKavindya, M. G. T.; Weerasiri, R. A. S.
2021Impact of Green Marketing Mix on Consumer Purchase Intention: Investigate the Mediating Effect of Consumers’ Environmental Attitudes with Special Reference to Cosmetics Industry in Sri LankaRathnayaka, R. M. L. G.; Weerasiri, R. A. S.
2021Impact of Green Marketing Tools on Green Purchasing Behavior with Special Reference to Home Electronic AppliancesBandara, M. M. C. M.; Weerasiri, R. A. S.
2021The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Personal Care Brands in Sri LankaImza, I. M. A.; Weerasiri, R. A. S.

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