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Issue DateTitleAuthor(s)
2022Impact of Experiential Marketing on Customer Satisfaction; Examine the Mediating Effect of Customer Perceived Value with Special Reference to Restaurants Located in Western Province Sri LankaKumari, W. L. P.; Gayathree, D. A. G. P. K.
2022Impact of Green Advertising on Consumer Purchase Intention in Organic Food Industry of Sri Lanka: The Moderating Effect of Consumer InnovativenessRathnayake, R. M. S. S.; Gayathree, D. A. G. P. K.
2022The Impact of Green Promotion on Green Purchase Intention with Special Reference to Green Energy Solar Power Industry in Western Province in Sri LankaSubasinghe, H. T.; Gayathree, D. A. G. P. K.
2022Trust and Determinants of Purchasing Intention of Organic Food Products among Young Consumers with Special Reference to The Matara District MarketWanniarachchi, L. U. P.; Gayathree, D. A. G. P. K.
2021Drivers of Green Purchasing Intention of Personal Care Products with Special Reference to Western Province of Sri LankaNayanathara, D. G. V.; Gayathree, D. A. G. P. K.
2021Green Brand Dimensions and Green Perceived Value on Green Purchasing Intention of the Personal Care ProductsHerath, H. M. R. N.; Gayathree, D. A. G. P. K.
2021Impact of Greenwashing on Green Purchasing Intention of FMCG Products: Mediating Effect of Green SkepticismDissanayake, A. G. M. D. C.; Gayathree, D. A. G. P. K.
2021The Impact of Green Product Attributes on Green Consumer Purchase Intention in FMCG IndustryNavanjana, K. S.; Gayathree, D. A. G. P. K.
2022A Study on the Impact of Green Marketing Tools on Green Purchasing Behavior in Sri Lanka: The Mediating Effect of Environmental Attitude. (with Special Reference to Electronic Home Appliances)Kurukulasooriya, K. M. M. L.; Gayathree, D. A. G. P. K.
2022Impact of Green Packaging on Consumer Purchase Intention: with Special Reference to Y Generation in Western Province Sri Lanka (with Special Reference to FMCG Industry)Muthunayaka, M. M. H.; Gayathree, D. A. G. P. K.