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ARS - 2007
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Issue Date
Title
Author(s)
2007
An Evaluation of Potential Market Segment for Green Investments (An Empirical Study)
Wanninayake, W.M.C.B.
;
Herath, H.M.R.P.
2007
The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Mendis, A.
;
Wanninayake, W.M.C.B.
2007
Evaluation of Herbal Brand Values: An Empirical Study
Wanninayake, W.M.C.B.
;
Gunawardana, H.M.R.S.S.
2007
Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
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Author
1
Dissanayake, D.M.R.
1
Gunawardana, H.M.R.S.S.
1
Herath, H.M.R.P.
1
Mendis, A.
Subject
1
Brand Extention, Percived Quality...
1
Brand Values, Herbal Brands, Effe...
1
Green investments, societal marke...
1
Packaging, Buying Decisions, Perc...