Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 57
Issue Date | Title | Author(s) |
2016 | Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming Sector | Gamage, V.L.R.; Samarakoon, S.M.A.K. |
2016 | Impact of Social Media Marketing on Consumer Buying Decision Making | Puvendran, A. |
2016 | Study on Expectations of Domestic Tourists in Sri Lankan Hotels: With Special Reference to Ceylon Hotels Corporation | Puvendran, A.; Sarangan, B. |
2016 | The Impact of Brand Personality on Customer Buying Intention: An Empirical Study on TATA Brand in Sri Lankan Passenger Car Market | Sanjeewani, L.P.S.; Sangarandeniya, V. |
2016 | The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka | Pushpakumara, J.; Wanninayake, W.M.C.B. |
2016 | Comparative Study on the Popularity of Fixed and Mobile Internet Connections in Sri Lanka: Study Based on Western Province | Karunaratne, R.N.P.; Pieris, D. |
2016 | Factors Influencing Consumer Purchase Intention of Genetically Modified Foods in Sri Lanka | Liyanaarachchi, A.L.A.C.; Bandara, S.U. |
2016 | The Impact of Service Quality and Partnership Quality on the Success of Business Outsourcing in Information System | Matharage, S.; Thilakarathne, C.R. |
2016 | Factors Influencing Green IT Adoption in Sri Lanka | Kawshala, B.A.H. |
2016 | The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka | Mutugala, J.; Wanninayake, W.M.C.B. |
2016 | Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka | Jayawardene, M.U.; Wanninayake, W.M.C.B. |
2016 | Consumer Perception and Purchasing Decision towards Dairy Product | Ishanka, H.G.; Perera, G.N.R. |
2016 | Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka | Herzallah, F.M.F.; Jayarathna, L.C.H. |
2016 | Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka | Kumarasiri, C.J.; Perera, G.N.R. |
2016 | The Impact of Corporate Brand Trust on Customer Adaptation of e-cash Mobile Payments in Sri Lanka | Madhushi, K.A.C.; Fernando, M. |
2016 | Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry | Munasinghe, U.; Weerasiri, S. |
2016 | The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka | Perera, N.U.; Weerasiri, S. |
2016 | Customer Satisfaction on Internet Protocol Television (IPTV) and Satellite TV in Sri Lanka | Mudannayake, S.; Thilakarathne, C.R. |
2016 | Factors Influencing on User Satisfaction of Sales Force Automation System | Karunarathne, P.S.K.C.; Samarakoon, S.M.A.K. |
2016 | Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri Lanka | Amarasinghe, A.V.S.C.; Yatigammana, M.R.K.N. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 57