DSpace JSPUI

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Issue Date	Title	Author(s)
2016	Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming Sector	Gamage, V.L.R.; Samarakoon, S.M.A.K.
2016	Impact of Social Media Marketing on Consumer Buying Decision Making	Puvendran, A.
2016	Study on Expectations of Domestic Tourists in Sri Lankan Hotels: With Special Reference to Ceylon Hotels Corporation	Puvendran, A.; Sarangan, B.
2016	The Impact of Brand Personality on Customer Buying Intention: An Empirical Study on TATA Brand in Sri Lankan Passenger Car Market	Sanjeewani, L.P.S.; Sangarandeniya, V.
2016	The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka	Pushpakumara, J.; Wanninayake, W.M.C.B.
2016	Comparative Study on the Popularity of Fixed and Mobile Internet Connections in Sri Lanka: Study Based on Western Province	Karunaratne, R.N.P.; Pieris, D.
2016	Factors Influencing Consumer Purchase Intention of Genetically Modified Foods in Sri Lanka	Liyanaarachchi, A.L.A.C.; Bandara, S.U.
2016	The Impact of Service Quality and Partnership Quality on the Success of Business Outsourcing in Information System	Matharage, S.; Thilakarathne, C.R.
2016	Factors Influencing Green IT Adoption in Sri Lanka	Kawshala, B.A.H.
2016	The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka	Mutugala, J.; Wanninayake, W.M.C.B.
2016	Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka	Jayawardene, M.U.; Wanninayake, W.M.C.B.
2016	Consumer Perception and Purchasing Decision towards Dairy Product	Ishanka, H.G.; Perera, G.N.R.
2016	Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka	Herzallah, F.M.F.; Jayarathna, L.C.H.
2016	Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka	Kumarasiri, C.J.; Perera, G.N.R.
2016	The Impact of Corporate Brand Trust on Customer Adaptation of e-cash Mobile Payments in Sri Lanka	Madhushi, K.A.C.; Fernando, M.
2016	Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry	Munasinghe, U.; Weerasiri, S.
2016	The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka	Perera, N.U.; Weerasiri, S.
2016	Customer Satisfaction on Internet Protocol Television (IPTV) and Satellite TV in Sri Lanka	Mudannayake, S.; Thilakarathne, C.R.
2016	Factors Influencing on User Satisfaction of Sales Force Automation System	Karunarathne, P.S.K.C.; Samarakoon, S.M.A.K.
2016	Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri Lanka	Amarasinghe, A.V.S.C.; Yatigammana, M.R.K.N.