4th SICB -2016 Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 57
Issue DateTitleAuthor(s)
2016Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming SectorGamage, V.L.R.; Samarakoon, S.M.A.K.
2016Impact of Social Media Marketing on Consumer Buying Decision MakingPuvendran, A.
2016Study on Expectations of Domestic Tourists in Sri Lankan Hotels: With Special Reference to Ceylon Hotels CorporationPuvendran, A.; Sarangan, B.
2016The Impact of Brand Personality on Customer Buying Intention: An Empirical Study on TATA Brand in Sri Lankan Passenger Car MarketSanjeewani, L.P.S.; Sangarandeniya, V.
2016The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri LankaPushpakumara, J.; Wanninayake, W.M.C.B.
2016Comparative Study on the Popularity of Fixed and Mobile Internet Connections in Sri Lanka: Study Based on Western ProvinceKarunaratne, R.N.P.; Pieris, D.
2016Factors Influencing Consumer Purchase Intention of Genetically Modified Foods in Sri LankaLiyanaarachchi, A.L.A.C.; Bandara, S.U.
2016The Impact of Service Quality and Partnership Quality on the Success of Business Outsourcing in Information SystemMatharage, S.; Thilakarathne, C.R.
2016Factors Influencing Green IT Adoption in Sri LankaKawshala, B.A.H.
2016The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri LankaMutugala, J.; Wanninayake, W.M.C.B.
2016Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri LankaJayawardene, M.U.; Wanninayake, W.M.C.B.
2016Consumer Perception and Purchasing Decision towards Dairy ProductIshanka, H.G.; Perera, G.N.R.
2016Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri LankaHerzallah, F.M.F.; Jayarathna, L.C.H.
2016Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri LankaKumarasiri, C.J.; Perera, G.N.R.
2016The Impact of Corporate Brand Trust on Customer Adaptation of e-cash Mobile Payments in Sri LankaMadhushi, K.A.C.; Fernando, M.
2016Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products IndustryMunasinghe, U.; Weerasiri, S.
2016The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri LankaPerera, N.U.; Weerasiri, S.
2016Customer Satisfaction on Internet Protocol Television (IPTV) and Satellite TV in Sri LankaMudannayake, S.; Thilakarathne, C.R.
2016Factors Influencing on User Satisfaction of Sales Force Automation SystemKarunarathne, P.S.K.C.; Samarakoon, S.M.A.K.
2016Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri LankaAmarasinghe, A.V.S.C.; Yatigammana, M.R.K.N.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 57