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Issue Date
Title
Author(s)
2006
Future prospects of value added tea sector of Sri Lanka: comparative study,
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2007
The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayawickramarathne, S.G.W.K.
2008
Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand Loyalty
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2007
Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2006
Effect of perceived risk and context on consumer inferencing about missing information
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2007
Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2008
An Analysis of the Usage of Telephone Directories and its Importance on Customer Life Style: A case study of Sri Lanka Telecom Ltd (SLT) Directory usage
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
Discover
Author
3
Wanninayake, W.M.C.B.
3
Weerasiri, R.A.S.
1
Jayawickramarathne, S.G.W.K.
Subject
1
Brand Extention, Percived Quality...
1
Brand loyalty, Demogrphic feature...
1
CSR, Brand loyalty, Profile image...
1
Directory Service, Directory Usag...
1
FMCG, Brand prefrance, Celebritie...
Date issued
3
2007
2
2006
2
2008