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Results 1-10 of 18 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2011
Age of the consumer and service quality
Ranjanee, R.P.C.
;
Herath, H.M.R.P.
2011
A study on measuring return on investment of a key account management training program
de Alwis, A.C.
;
Rajaratna, W.D.H.M.
2011
The role of idea novelty and relatedness in nascent ventures
Semasinghe, D.M.
2011
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2011
The use of quality assurance assessment grading for performance evaluation of public universities in Sri Lanka
Weligamage, S.
2011
Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
Fernando, P.M.P.
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2011
Motivation for buying branded items: a cross country application of Maslows hierarchy of needs in consumer decision making
De Alwis, A.C.
;
Chovancova, M.
;
Asamoah, M.E.
;
Samarakoon, S.A.K.A.
;
Guo, Y.
2011
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
2011
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
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Author
3
Chovancova, M.
3
Wanninayake, W.M.C.B.
2
Fernando, P.M.P.
2
Herath, H.M.R.P.
2
Semasinghe, D.M.
2
Wijewantha, P.
1
Abeysinghe, S.
1
Ahmad, N.
1
Asamoah, M.E.
1
Davidsson, P.
.
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Subject
1
Children’s Advertising
1
Customer Loyalty
1
Customer Relationship Management
1
Efficiency
1
Emotional Appeals
1
extracurricular activities
1
financial practices
1
Interactive Management
1
Labour management relations
1
Moral Appeals
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