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Results 1-10 of 23 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka
Jayawardene, M.U.
;
Wanninayake, W.M.C.B.
2011
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2013
Pricing economic value of organic rice under dichotomous choice framework: An environmental perspective
Wanninayake, W.M.C.B.
;
Shantha, A.A.
2012
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2015
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2012
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
2016
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
Pushpakumara, J.
;
Wanninayake, W.M.C.B.
2016
The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka
Mutugala, J.
;
Wanninayake, W.M.C.B.
2012
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
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Author
5
Chovancova, M.
1
Damayanthi, W.A.I.
1
Dissanayake, D.M.R.
1
Ekanayake, I.
1
Fernando, D.V.M.
1
Jayawardene, M.U.
1
Karunanayake, R.K.T.
1
Lakshi, Erandi. W.P.
1
Mutugala, J.
1
Peramuna, N.D.
.
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Subject
1
Brand Association,
1
Brand awareness
1
Brand Awareness,
1
Brand Equity
1
Brand equity
1
Brand equity,
1
Brand Image.
1
brand personality dimensions
1
Brand personality,
1
Brand Trust
.
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2016
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