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Results 1-10 of 18 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2013
The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
2015
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
2015
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.
2014
Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
Geethanga, P.L.P.
;
Dissanayake, D.M.R.
2016
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
2015
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
2015
Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research Propositions
Javed, S.
;
Sambasivan, M.
;
Dissanayake, D.M.R.
2015
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.
2017
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
2017
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
Discover
Author
2
Hossain, M.D.A.
2
Wasantha, H.L.N.
1
Amarasinghe, N.M.
1
Amarasuriya, T.
1
Bandara, B.S.S.U.
1
Geethanga, P.L.P.
1
Ismail, N.
1
Javed, S.
1
Jayampathi, J.A.S.
1
Koththagoda, K.C.
.
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Subject
1
Brand Awareness
1
Brand Benefits and Customer Buyin...
1
Brand Citizenship Behavior
1
Brand Citizenship Behavior, Emplo...
1
Brand Identity
1
Brand Perceived Quality
1
Brand Perception
1
Brand Trust, Brand Evangelism, Ca...
1
Brand Values
1
Branding
.
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