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Results 1-10 of 12 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2017Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for PerfumesPriyankara, R.; Weerasiri, S.; Dissanayaka, R.; Jinadasa, M.
2017Theoretical structure of a tourism focused CGE model for measuring the economic impact of an economyFernando, Sriyantha.
2017The effects of working capital management on profitability, liquidity, solvency and organic growth with special reference to SMEs: A review.Semasinghe, D.M.; Mahasena, Senanayake; Dayaratna Banda, O.G.
2017Trends in working capital management and its impact on firms' performance : An analysis of Sri Lankan small and medium enterprises.Semasinghe, D.M.; Mahasena, Senanayake; Dayaratna Banda, O.G.
2017Impact of strategic orientation competitive strategies on venture growth in Sri Lankan SMES.Wijetunge, D.; Semasinghe, D.M.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2017The Tourism-Led Development Strategy in Sri Lanka.Fernando, Sriyantha.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.
2017Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related ImplicationsLiyanage, P.W.; Dissanayake, D.M.R.
2017The Gravity of Entrepreneurs’ Network Ties on the growth of the Business in Sri LankaSemasinghe, D.M.; Kumarapeli, K.