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Issue Date	Title	Author(s)
2016	Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka	Jayawardene, M.U.; Wanninayake, W.M.C.B.
2016	The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka	Pushpakumara, J.; Wanninayake, W.M.C.B.
2016	The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka	Mutugala, J.; Wanninayake, W.M.C.B.
2016	Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).	Peramuna, N.D.; Wanninayake, W.M.C.B.
2016	The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.	Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2016	The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.	Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2016	The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.	Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2016	The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.	Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.
2016	Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)	Ekanayake, I.; Wanninayake, W.M.C.B.