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Results 1-10 of 11 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2020Application of Social Media for Personal Branding: A Conceptual ReviewNanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2021Impact of Multi Sensory Appeals of Personal Care Brands on Brand EvangelismRanasinghe, D.K.; Dissanayake, D.M.R.
2021Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri LankaAkarawita, G. Sachintha; Dissanayake, D.M.R.
2023Frugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.

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