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Results 11-20 of 20 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2016
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets
Jayasiri, N.A.
;
Ubayachandra, E.G.
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.
Wierathne, N.C.I.
;
Kumara, D.W.
2016
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.
Jayathilake, A.V.H.L.
;
Patabendige, S.S.J.
2016
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
2016
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.
De Silva, L.G.R.V.
;
Patabendige, S.S.J.
2016
The Determinant of Purchase of Clothing Products
Gamage, E.E.T.I.
;
Herath, Renuka.
2016
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
Chandrasiri, N.A.S.S.
;
Gayathree, D.A.G.P.K.
2016
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
2016
Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri Lanka
Riyas, M.
;
Herath, H.M.R.P.
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Author
3
Patabendige, S.S.J.
2
Gunawardana, H.M.R.S.S.
2
Jayarathne, W.A.
2
Kumara, D.W.
2
Weerasiri, R.A.S.
2
Wijenayake, S.I.
1
Bambarawana, N.S.
1
Chandrasiri, N.A.S.S.
1
De Silva, L.G.R.V.
1
De Silva, S.M.N.S.J.
.
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Subject
3
Emotional Appeal
3
Rational Appeal
2
Marketing Mix
2
Moral Appeal
2
Organic Food
2
Sri Lanka
2
Web Site Quality
1
4G Routers
1
Advertising
1
Advertising and promotion,
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