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Results 2991-3000 of 3784 (Search time: 0.004 seconds).
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Issue DateTitleAuthor(s)
2020Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri LankaGunawardane, W. A. D. N. R.
2020A Conceptual Review on Motivations of Consumers towards Co- Creation related to New Product DevelopmentGuruge, M. C. B
2020Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri LankaBandara, K. B. U. T. K
2020The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care ProductsSubasinghe, U.; Weerasiri, R. A. S.
2020Application of Artificial Intelligence in Marketing Mix: A Conceptual ReviewNanayakkara, N. W. O. K. D. S. P.
2020Social Media Marketing: A Literature review on Consumer ProductsSiriwardana, A.
2020Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka – Concept PaperWijesekara, T.; Tennakoon, T. M. A. P.; Thisura, W. A. P.; Hidellarachchi, K. A.; Jayasuriya, N. A.
2020Readiness to Adopt Big Data Analytics in Private Sector Companies, Sri LankaLasanthika, W. J. A. J. M.; Wickramasinghe, C. N
2020Antecedents of Customer Adoption on Internet Banking Facilities with Special Reference to Local Financial Institutes in Sri LankaMadusanka, K. A. E.; Wanninayake, W. M. C. B
2020Assessment of the State of Quality in garments applying Data mining mechanisms: A Case Study in the Apparel IndustryBasnayake, B. R. P. M.; Hewaarachchi, A. P.; Chandrasekara, N. V

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