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Results 11-20 of 32 (Search time: 0.005 seconds).
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Issue DateTitleAuthor(s)
2015Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services SectorDissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2020Application of Social Media for Personal Branding: A Conceptual ReviewNanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.

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