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Issue Date	Title	Author(s)
2011	The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka	Randeni, R.K.S.P.; Wanninayake, W.M.C.B.
2017	Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.	Fernando, D.V.M.; Wanninayake, W.M.C.B.
2017	The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.	Damayanthi, W.A.I.; Wanninayake, W.M.C.B.
2016	Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).	Peramuna, N.D.; Wanninayake, W.M.C.B.
2016	The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.	Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2016	The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.	Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2016	The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.	Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2016	The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.	Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.
2016	Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)	Ekanayake, I.; Wanninayake, W.M.C.B.
2017	The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages	Perera, W.A.C.T.; Wanninayake, W.M.C.B.