1. Digital Repository

Search


Current filters:

Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 11-20 of 27 (Search time: 0.002 seconds).
Item hits:
Issue DateTitleAuthor(s)
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2010An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri LankaDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2016Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept PaperGunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.
2011Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri LankaZhengang, Z.; Weerasiri, R.A.S.; Dissanayake, D.M.R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.

Discover