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Results 21-30 of 41 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2020
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
2020
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
2020
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
2019
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
2018
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
2021
Impact of Multi Sensory Appeals of Personal Care Brands on Brand Evangelism
Ranasinghe, D.K.
;
Dissanayake, D.M.R.
2021
Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri Lanka
Akarawita, G. Sachintha
;
Dissanayake, D.M.R.
2017
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
2010
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
2016
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
Discover
Author
4
Wanninayake, W.M.C.B.
3
Munasinghe, A.
3
Weerasiri, R.A.S.
2
Hossain, M.D.A.
2
Ismail, N.
2
Jinadasa, M.
2
Koththagoda, K.C.
2
Nanayakkara, N.W.O.K.D.S.P.
2
Perera, R.P.
2
Wasantha, H.L.N.
.
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Subject
5
Sri Lanka
3
Brand Equity
3
Celebrity Endorsement
3
Celebrity Worship Motives
2
Attractiveness
2
Bangladesh
2
Customer Brand Relationship
2
Service Sector
2
Service Sector Brands
2
Services Sector
.
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Date issued
11
2020 - 2023
27
2010 - 2019
3
2006 - 2009
Has File(s)
32
true
9
false
.
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