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Results 1-10 of 39 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2006The marketing trends of Sri Lankan tea exportationWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2006The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarketsWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2010An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri LankaDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2015Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)Dissanayake, D.M.R.; Bandara, B.S.S.U.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical IndustryGeethanga, P.L.P.; Dissanayake, D.M.R.
2007A comparative study of service quality and customer service in public sector and private sector commercial banksWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2011Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri LankaZhengang, Z.; Weerasiri, R.A.S.; Dissanayake, D.M.R.