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Issue Date
Title
Author(s)
2017
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).
Madushani, R.H.S.
;
Ubayachandra, E.G.
2017
A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.
Wijegunawardhana, S.M.
;
Weerasiri, R.A.S.
2017
A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo Area
Karunaratne, C.M.F.
;
Fernando, P.M.P.
2017
Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages Market
Dhananjaya, M.T.D.
;
Gayathree, D.A.G.P.K.
2017
DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS.
Fernando, P.I.N.
2017
The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.
Arachchi, L.A.C.P.L.
;
Medis, A.
2017
Impact of Gift Promotion on Purchase Intention of the Super Market Shoppers in Colombo District
Chandrasiri, W.K.A.A.
;
Medis, A.
2017
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
2017
The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri Lanka
Weerasinghe, K.G.S.K.
;
Wanninayake, W.M.C.B.
2017
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka
Dissanayake, Y.M.H.R.K.
;
Fernando, P.M.P.
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Author
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Fernando, P.M.P.
2
Medis, A.
2
Wanninayake, W.M.C.B.
1
Arachchi, L.A.C.P.L.
1
Chandrasiri, W.K.A.A.
1
Dhananjaya, M.T.D.
1
Dissanayake, Y.M.H.R.K.
1
Fernando, P.I.N.
1
Gayathree, D.A.G.P.K.
1
Karunaratne, C.M.F.
.
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Subject
3
Social Media Marketing
2
Brand Association
2
Brand Awareness
1
Advertising Appeals
1
Brand Equity
1
Brand equity
1
Brand Image
1
Brand personality
1
Consumer promotion
1
Emotional Appeal
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