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Results 1-10 of 12 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2017
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
2017
Theoretical structure of a tourism focused CGE model for measuring the economic impact of an economy
Fernando, Sriyantha.
2017
The effects of working capital management on profitability, liquidity, solvency and organic growth with special reference to SMEs: A review.
Semasinghe, D.M.
;
Mahasena, Senanayake
;
Dayaratna Banda, O.G.
2017
Trends in working capital management and its impact on firms' performance : An analysis of Sri Lankan small and medium enterprises.
Semasinghe, D.M.
;
Mahasena, Senanayake
;
Dayaratna Banda, O.G.
2017
Impact of strategic orientation competitive strategies on venture growth in Sri Lankan SMES.
Wijetunge, D.
;
Semasinghe, D.M.
2017
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
2017
The Tourism-Led Development Strategy in Sri Lanka.
Fernando, Sriyantha.
2017
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
2017
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
2017
The Gravity of Entrepreneurs’ Network Ties on the growth of the Business in Sri Lanka
Semasinghe, D.M.
;
Kumarapeli, K.
Discover
Author
5
Dissanayake, D.M.R.
4
Semasinghe, D.M.
2
Dayaratna Banda, O.G.
2
Fernando, Sriyantha.
2
Mahasena, Senanayake
1
Dissanayaka, R.
1
Ismail, N.
1
Jinadasa, M.
1
Koththagoda, K.C.
1
Kumarapeli, K.
.
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Subject
3
Sri Lanka
1
Absorption–Addiction Model
1
Attractiveness
1
attractiveness
1
Brand Differentiation
1
Brand-Related Behaviors
1
Business Network Ties
1
Business Performance
1
Cash Conversion Cycle (CCC)
1
celebrity endorsement
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