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Issue Date
Title
Author(s)
2017
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS
Sona, C.S.
2017
EXAMINING CRITERIA USED BY PARENTS WHILE SELECTING SCHOOLS FOR CHILDREN COMPARING SERVICE QUALITY MEASUREMENT APPROACHES: A DEVELOPING COUNTRY PERSPECTIVE.
Synthia, I.J.
;
Chowdhury, T.A.
2017
THE ROLE OF DISTRIBUTION INTENSITY IN BUILDING FOUNDATIONS OF STRONG CONSUMER-BRAND RELATIONSHIPS: INSIGHTS FROM RURAL INDIA.
Banerjee, S.
2017
MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY
Ray, K.
2017
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017
Prabhakar, G.
2017
ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY
Goswami, D.
2017
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
2017
Impact of Brand Personality on Emotional Brand Attachment in Laptop Industry in Sri Lanka
Aberathna, H.M.C.L.
;
Ubeyachandra, E.G.
2017
The Factors Influence on Credit Card Ownership
Karunarathna, K.A.
;
Kumara, W.D.
2017
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.
Hathurusinghe, S.M.
;
Kumara, W.D.
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Author
11
Fernando, P.M.P.
9
Gayathree, D.A.G.P.K.
8
Bandara, B.S.S.U.
8
Weerasiri, R.A.S.
8
Wijenayake, S.I.
7
Herath, H.M.R.P.
7
Kumara, W.D.
6
Medis, A.
6
Perera, G.N.R.
5
Ubayachandra, E.G.
.
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Subject
14
Sri Lanka
12
Customer Satisfaction
12
Service Quality
10
Purchase Intention
8
Brand loyalty
7
Customer satisfaction
6
Brand Equity
5
Customer Loyalty
5
customer satisfaction
5
marketing
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