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Results 11-20 of 23 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2011
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
2017
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
2017
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
2016
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
2016
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
2016
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.
Ranasinghe, R.A.C.P.
;
Wanninayake, W.M.C.B.
2016
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
2016
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
2016
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
2017
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
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Author
5
Chovancova, M.
1
Damayanthi, W.A.I.
1
Dissanayake, D.M.R.
1
Ekanayake, I.
1
Fernando, D.V.M.
1
Jayawardene, M.U.
1
Karunanayake, R.K.T.
1
Lakshi, Erandi. W.P.
1
Mutugala, J.
1
Peramuna, N.D.
.
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Subject
3
Brand Loyalty
3
Purchase Intention
2
Advertising Appeals
2
Brand loyalty
2
Brand personality
2
Emotional Appeals
1
Advertising
1
Aftersales Service Quality
1
Beer Industry
1
Brand Association
.
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2016
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2011
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2015